Gerard is a conceptual fine-art and advertising photographer often working seamlessly between studio and location to deliver memorable campaigns for his clients. He is best described as being a committed and dedicated photographer with a thirst for knowledge, combined with an unrelenting determination to solve any technically challenging photographic brief. An educated and curious researcher enjoying new technologies and digital solutions to commercial obstacles in modern advertising. Considered an organised and connected practitioner working with international advertising agencies. Delivering both still and moving image solutions for current online digital and print layouts which convey relative conceptual interpretations for commercial solutions.
I cannot wait to make my next photograph, I love the challenge of being a commercial photographer, as an awarded, accomplished, and competent photographer every day brings unique challenges, both physical and mental.
"My job description calls for me to bring together collaborative efforts of numerous creative disciplines into an exciting marketable image. I have always embraced advances in technology and believe in using every means available to create memorable and stimulating imagery for my clients. Not a day goes by that I am not thankful for my chosen profession, being a photographer encompasses every attribute in my personality and I cannot imagine having any other vocation". Gerard has been featured in Lürzer's Archive '200 Best Advertising Photographers Worldwide'.